CO-BUILDING
DREAMS

YOUR STARTUP PARTNER FROM PRE-SEED TO SERIES A

We see many talented product designers, developers, scientists and academics with great ideas and serious chops, but without the experience, bandwidth or reflex to focus on building the business around a powerful product. That’s where we come in.

01

We are Business
Co-founders
We have been here before. We have the experience, know-how and network. We look to co-build a startup with product visionaries and engineers who have conceived and are building but may not yet have launched an initial product. We will help propel your business, achieve product-market fit and position it for growth.

02

We are Hands-on
We have been early stage operators ourselves and will work closely with you to ramp quickly but wisely. We can support you to varying degrees depending on your needs - at a deep level, filling key roles on a transitional basis through critical stages of your startup's growth, or in a lighter way, advising and supporting your team. We are flexible.

03

We are Impact
Investors
We are co-building and investing in an exclusive selection of startups that seek to create highly successful businesses generating a positive social, environmental, educational or health impact.

04

We leverage our Network
We have a global network of investors, talent and specialists in different areas, which we can bring to the table to benefit the growth of your startup. We've worked with many of our network's investors and talent in our past startups and can involve them selectively as required to scale your business.

WHAT WE
LOOK FOR

Deep & Practical
Knowledge

We are looking for outstanding product designers, scientists and engineers innovating in a space in which they have deep knowledge and experience applied to other products you may have worked on. This may be your first or second startup. You have the product expertise but you need help with building a business.

Highly scalable business model

Your product has the potential to scale globally and rapidly once product-market fit is achieved. We are interested in models that can leverage technical solutions to scale, but that also have a human component as a differentiator. While global potential is clearly compelling, we are open to businesses that seek rapid growth exclusively within specific regions.

Revenue stage

We will invest in and work with pre-revenue or post-revenue startups, but prefer to be the first non-family and friends capital invested. Consider us like  co-founders with capital, willing to take that very early stage risk, but also looking to be rewarded alongside you for our commitment to the business.

Show us your product.

We are interested in seeing an early version of your product or service. We want to give our input on how to develop a business around it.

Themes

We have a strong preference for platforms that are trying to break or innovate around social, environmental, health or educational barriers.

Business Models

We love SaaS business models, but are open to others.

WHAT WE
LOOK FOR

Deep & Practical
Knowledge

We are looking for outstanding product designers, scientists and engineers innovating in a space in which they have deep knowledge and experience applied to other products. This may your first or second startup. You have the product expertise but you need help with building a business.

Highly scalable impact business model

Your product has the potential to scale globally and rapidly once product-market fit is achieved.

Pre-revenue

We are open to pre-revenue or post-revenue startups, but want to be the first non-family and friends capital invested.

Show us your product.

We are interested in seeing an early version of your product or service. We want to give our input on how to develop a business around it.

Themes

We have a strong preference for platforms that are trying to break or innovate around social, environmental, health or educational barriers.

Business Models

We love SaaS business models, but are open to others.

WHAT WE
LOOK FOR

Deep & Practical
Knowledge

We are looking for outstanding product designers, scientists and engineers innovating in a space in which they have deep knowledge and experience applied to other products. This may your first or second startup. You have the product expertise but you need help with building a business.

Highly scalable impact business model

Your product has the potential to scale globally and rapidly once product-market fit is achieved.

Revenue
Stage

We are open to pre-revenue or post-revenue startups, but want to be the first non-family and friends capital invested.

Active Involvement

We want to be actively involved in booting up the business. This can take on many forms depending upon where you need help; from business development to hiring key team members to financing to operational setup.

Show us your product.

We are interested in seeing an early version of your product or service. We want to give our input on how to develop a business around it.

Themes

We have a strong preference for platforms that are trying to break or innovate around social, environmental, health or educational barriers.

Business Models

We love SaaS business models, but are open to others.

WHAT WE 
OFFER

Active
Role
Pre-seed & Seed
Capital
Expertise from
Start-up founders
We take an active role in helping our startups grow in their formative stage. We co-build and co-found companies, getting involved at the earliest stages with the core founding team.
We invest at the earliest stage possible, whether pre-seed or seed, and where appropriate will invite our co-investors to participate alongside us. We will also help arrange follow- on Series A financing and beyond through our network
We like to get our hands dirty as business co-founders and co-builders. We can help with Corporate Strategy, Product Strategy, Partnership and Business Development, Marketing and Customer Acquisition, Startup Essentials such as lawyers, accountants and capital structuring, Team Building, Introductions to External Qualified tech and business Resources, Operational Support, International Expansion, as well as attracting co-investors, to name a few!

WHAT WE 
OFFER

Active Role
We take an active role in helping our startups grow in their formative stage. We co-build and co-found companies, getting involved at the earliest stages with the core founding team.
Pre-seed & Seed
Capital
We invest at the earliest stage possible, whether pre-seed or seed, and where appropriate will invite our co-investors to participate alongside us. We will also help arrange follow- on Series A financing and beyond through our network
Expertise from
Start-up founders
We like to get our hands dirty as business co-founders and co-builders. We can help with Corporate Strategy, Product Strategy, Partnership and Business Development, Marketing and Customer Acquisition, Startup Essentials such as lawyers, accountants and capital structuring, Team Building, Introductions to External Qualified tech and business Resources, Operational Support, International Expansion, as well as attracting co-investors, to name a few!

OUR TEAM

SW21 was launched in 2021 by Gregory Sukornyk and Marc Wayne to put their experience to work helping promising very early stage startups get off the ground.

Gregory Sukornyk

Greg has been building tech startups for the past 25 years. A lover of outdoor adventures, he has a passion for innovative solutions in education and cleantech. Having worked extensively with large mobile carriers, travel operators and media groups across a few startups, he loves models that leverage relationships with global partners tapping the billions of people with mobile devices in a clever way.

Marc Wayne

Marc is a lifelong entrepreneur with over 30 years of experience in starting and operating early stage ventures. He has built and sold a number of innovative companies and raised over $100M in seed funding. Recently, Marc founded Bedrocan Canada Inc, one of the first federally licensed producers of medical cannabis in Canada and took the company public in 2014, only the second public cannabis company at that time. Bedrocan merged with Tweed, later becoming Canopy Growth Corporation.

We are supported by one amazing Advisory Board:

Derrick Horner

Chris Sukornyk

We have done this before. Here are a few of the startups we have co-founded and built from scratch over the past 15 years.

WE ARE
HIRING!

START UP

If you are a savvy, mission-driven technologist or scientist that is building a groundbreaking platform or solution in EdTech, CleanTech or Health and Wellness, get in touch.

Send an email to: startup@sw21.com, along with your investor deck or a 2-page summary of your product, the problem it’s solving, stage, team bios and any capital raised to date. If we like what we see, we will ask for more information or schedule a call to see a demo of your product or solution.

STORIES

Building a startup from scratch

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Building a startup from scratch

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Building a startup from scratch

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STORIES

Building a startup from scratch

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Building a startup from scratch

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Building a startup from scratch

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Building a startup from scratch

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Building a startup from scratch

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STORIES

Building a startup from scratch

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Building a startup from scratch

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Building a startup from scratch

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INTERESTED IN
CO-INVESTING?

Invest with us. We welcome individual and institutional investors to participate alongside SW21 at the
earliest stages through a co-investment in our promising startups.
Please email us at invest@sw21.com for further information